By Philippe Taza
Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to rely less on traditional advertising, and more on online advertising channels. The key is to implement an analytics-based culture, directly aligning online marketing goals with recruitment objectives. This data-based approach improves the overall efficiency of marketing strategies and online lead generation, and lets colleges tap into larger prospective student markets.
At the heart of this is Google Analytics, a web analytics system that is fully integrated with Google Adwords and capable of providing detailed measurement of your website’s performance. With this key information, you can measure, track and maximize the return on investment (ROI) and goal completion for every school department and recruiting segment, including:
* Career Training
* Fulltime Students
* Distance Learning
* Continuing Education
* Corporate Training
* International Students
Here is a breakdown of what analytics-driven marketing services can do for your school. Continue Reading
