By Diane G Salema
How many businesses use an analytics consultant to help them gauge the effectiveness of their online marketing? Surprisingly few.
According to a recent survey by UK firm Alterian, less than half (47%) of businesses that market online use analytics to measure their success. This low number proves just how challenging it has been for businesses to get a clear picture of the ROI for their online marketing campaigns. One expert likens this to “marketing in the dark.”
Analytics Consultants Make Sense of it All
When you consider the sheer volume of data in your average Web analytics report, it is not really all that surprising that businesses tend to overlook these statistics. Continue Reading
